SUZUKI'S NEW LOGO IS A MODERN TRIUMPH

Summary from the TLDR Design newsletter

Suzuki has unveiled its first logo redesign in 22 years, shifting from its glossy chrome look to a cleaner, more minimalist style suited for the digital age. The updated logo keeps its iconic "S" but now features a matte silver gradient with simplified ridges for better legibility, aligns with sustainability by using silver paint instead of chrome, and comes with a new tagline, "By Your Side."