ROUNDED PRICES GET MORE OFFERS FROM BUYERS

Summary from the TLDR Marketing newsletter

Rounded prices attract more offers and increase the likelihood of negotiations compared to precise prices. Across 6 experiments and analysis of 11,203 real estate listings, people were 77.5% less likely to negotiate when given precise prices, and renters using precise offers were seen as 26.8% less flexible and 12.5% less likely to be engaged. The effect grows stronger as precision increases, with only 46.9% of people willing to negotiate a 4-digit precise offer versus over half for less precise ones. Researchers recommend starting with rounded prices to encourage offers, then switching to precise numbers during negotiations to achieve higher final prices.