THESE YC FOUNDERS PIVOTED 5 TIMES BEFORE BUILDING A SOCIAL APP THAT NABBED 300K USERS IN 6 MONTHS

Summary from the TLDR Marketing newsletter

After multiple pivots and a failed shopping app, Candle's founders successfully launched a viral social app. The app focuses on small, repeatable interactions where users receive a daily question or prompt, share quick photo updates, compare answers with partners or friends, and keep a visible “streak” that rewards consistency. Its lightweight design and points system called “sparks” turn relationship check-ins into a game, while TikTok-driven discovery and word-of-mouth helped it go viral early, especially among Gen Z and young millennials.