CONTINUOUS' IDENTITY FOR THE WORLD BOXING CHAMPIONSHIPS PACKS A PUNCH

Summary from the TLDR Design newsletter

The inaugural World Boxing Championships in Liverpool marked the federation's first global event, aiming to secure Olympic boxing's future by emphasizing fairness and skill over spectacle. Local agency Continuous created a brand identity rooted in Liverpool's welcoming spirit with the message “Welcome to our corner” and a simple, flexible visual system that set amateur boxing apart from professional boxing while resonating with both local and global audiences.