ASIA AGENCY DESIGNS VISUAL IDENTITY FOR INSTITUTO VIAFOTO, SÃO PAULO

Summary from the TLDR Design newsletter

São Paulo's new Instituto ViaFoto is a 1,000 m² cultural hub for photography, exhibitions, and creative exchange founded by David Feffer. Agency Asia created its visual identity, designed to reflect photography's dual role in capturing moments and shaping culture. The brand extends across exhibitions, workshops, and digital touchpoints to position photography as an immersive, transformative experience.