CLAUDE'S NEW AD IS A REFRESHING TAKE ON AI BRANDING

Summary from the TLDR Marketing newsletter

Anthropic launched its "Keep thinking" campaign to position its AI assistant Claude as a creative tool rather than a threat. The 90-second ad contrasts pessimism with optimism, showing people solving problems with Claude and framing AI as a partner in creativity. Its warm visuals and retro style avoid the sterile feel common in AI ads.