I WOULDN'T HIRE A CONTENT ENGINEER, AND YOU SHOULDN'T EITHER

Summary from the TLDR Marketing newsletter

The “content engineer” role is misguided as scaled AI content delivers diminishing returns, faces search penalties, and is easily copied by competitors. The real opportunity lies in experimentation, originality, and quality, with AI serving as a creative partner. As AI fluency becomes a baseline skill for all marketers, a dedicated engineering role is unnecessary.