THE RIGHT SIZE PROJECT

Summary from the TLDR Design newsletter

Freelancers and small agencies should focus on "right-sized" projects rather than chasing big jobs they're not ready for. The key is delivering 10× ROI by charging clients 10% of the value created—for example, charging $1,000 for work that generates $10,000 in revenue or savings. Success comes from starting with smaller projects where you can guarantee outsized results, then gradually scaling up as you build proof and confidence in delivering larger value.