ADVERTISING IN 2030

Summary from the TLDR Marketing newsletter

Confidence in gen AI as a creative tool is rising, while VR, AR, and the metaverse have failed to gain widespread adoption. Consumer priorities have shifted back toward price over sustainability. Workplace communication remains more digital than pre-2020, but many companies have returned to in-person interactions. Advances in AI, biometrics, personalization, and bot-to-bot marketing are expected to continue, while global coordination on privacy and lasting changes in consumer behavior are seen as unlikely.