FROM MINIMAL TO WHIMSICAL: HOW WE REDESIGNED USERLIST IN 2025

Summary from the TLDR Marketing newsletter

Userlist launched a major redesign in September after outgrowing its minimalist interface from 2019. The update introduced vertical navigation, denser layouts, smaller fonts, and improved access to assets like segments and profiles. The team added whimsical illustrations, a new logo with intertwined U letters, and consistent microcopy and capitalization rules. The redesign also included a full refresh of documentation and the marketing website, with new modules, screenshots, and layouts.