HOW NOUVELLE IDÉE DESIGNED THEIR OWN SANDWICH SHOP IN MONTREAL

Summary from the TLDR Design newsletter

A new Montreal sandwich shop identity balances personal investment with collaborative creativity, resulting in a brand that feels authentically local and timeless. With a hand-drawn wordmark, utilitarian supporting typography, a sports-inspired colour palette, and design cues from vintage diners and athletics, the space is crafted to feel like a long-standing neighbourhood institution.