$-IMPACT OF ZERO-WASTE GTM

Summary from the TLDR Founders newsletter

Zero-Waste GTM means eliminating all non-essential work from your go-to-market teams using AI, and some companies are claiming 90% revenue lifts without adding headcount - here's how the math actually works. When AI handles the 70% of tasks that aren't selling (data entry, follow-ups, and research), your best reps can take on twice as many deals, and here's where it gets interesting: those top performers close 10% better, get 10% higher prices, and move 10% faster - multiply those together and you get 1.1 x 1.1 x 1.1 = roughly 1.33x improvement per deal, times twice the deals, which equals nearly double the revenue.