CLICKUP'S SLIDING INTO DMS OF THEIR UNHAPPY CUSTOMERS

Summary from the TLDR Marketing newsletter

ClickUp's early growth strategy relied on a scrappy, low-cost tactic that involved tracking 1-star reviews of competitors on sites like Capterra, G2, and TrustPilot and then reaching out to frustrated users directly on LinkedIn. The personalized message framed ClickUp as a solution to the problems they faced with rival products. This approach cost nothing but time, generated the company's first 100+ customers, and helped drive $1M in ARR.