PINTEREST SHARES TIPS FOR HOLIDAY CAMPAIGN PLANNING

Summary from the TLDR Marketing newsletter

Holiday campaign planning on Pinterest should start now to capture rising gift-related searches that begin in October and peak by December. With 55% of users preferring personalized recommendations and saves strongly tied to purchase intent, brands should create curated festive boards by recipient or interest and prompt users to save Pins. Pinterest recommends early activation, save-driven design, and personalized content to influence gift planning behavior and drive seasonal sales.