OK BOOMER, WHAT'S NEXT? RETHINKING GENERATIONAL MARKETING MYTHS

Summary from the TLDR Marketing newsletter

Generational marketing based on birth-year labels is oversimplified. Instead, focus on factors like life stage, identity, fandoms, microcultures, and behavioral mindsets to understand real consumer motivations. Segmentation works best when it blends cultural nuance, data, and psychographics rather than relying on clichés. Generational cohorts can provide context, but shouldn't be the main lens. Marketing today requires interest-driven and culturally attuned approaches to reflect how people actually live.