WHAT AI MARKETING JOBS LOOK LIKE TODAY

Summary from the TLDR Marketing newsletter

AI has become a central part of marketing jobs, with many listings now requiring AI skills or experience. About 75% of workers report using AI because it is officially or unofficially expected, yet 95% of genAI programs at work are failing. New roles such as AI marketing program managers at large companies like Stripe pay up to $210,000, while startups like Firecrawl are experimenting with fully AI-driven agent roles offering $5,000 monthly retainers. The future of marketing jobs is splitting into three paths: fully AI-focused roles, traditional roles adapted with AI expectations, and fully AI agents replacing human work, leaving nearly 60% of marketers worried about job replacement.