A TRIBUTE TO GERMAN DESIGNER PETER SCHMIDT (1937 – 2025)

Summary from the TLDR Design newsletter

Peter Schmidt, who died this July at 87, was a pioneer of holistic branding in Germany, shaping iconic identities for Jil Sander, Grohe, HUGO BOSS, and more while elevating German design to international recognition. His legacy of timeless, purposeful aesthetics lives on through the Peter Schmidt Group, one of Europe's largest agencies, which continues to apply his philosophy and even uses a typeface based on his handwriting.