SAINT-URBAIN RECREATES CHILDHOOD MEMORIES IN MASSI'S ITALIAN DELI REBRAND

Summary from the TLDR Design newsletter

Saint-Urbain crafted Massi's brand identity from designer Ostroff's childhood memory, using Scopa card game characters, vintage Italian deli lettering, and warm, nostalgic palettes to create a playful yet authentic visual system. The result balances cultural resonance and craftsmanship with approachable charm, turning the restaurant into both a neighborhood anchor and a design success embraced by the community.