YOUR ICP STARTS AS AN ASPIRATION AND BECOMES A REGRESSION

Summary from the TLDR Marketing newsletter

A good ICP starts as aspirational but must quickly become analytical. For growth-stage marketers, that means reporting pipeline and revenue by ICP tier, aligning on what “best customer” means, and using regression to identify true success predictors. It is not enough to simply segment by title, industry, or tech stack; it is critical to quantify which traits correlate with renewals, expansion, and win rate.