WILL AI COMPANIES PAY PUBLISHERS?

Summary from the TLDR Marketing newsletter

AI companies are starting to consider payments to publishers as tools like Perplexity propose $42.5M in compensation and industry protocols like the IAB's CoMP emerge. CoMP aims to let publishers block AI crawlers and charge for content use. Only Google and Meta are involved so far, but it may gain more traction soon. For marketers, this could shift how high-intent content is sourced and monetized.