STOP SELLING A SAAS SOLUTION

Summary from the TLDR Founders newsletter

Companies keep telling founders to stop selling features and start selling solutions, then outcomes, then transformations, but they're all missing what actually matters - buyers don't trust that software alone will get them results. Don't make your tool the hero of the story and make your team the hero instead. Instead of saying "our magical tool solves your problem," say "we are the team that will solve your problem, and this tool is our weapon."