SEO IS A WASTE OF TIME IF IT DOESN'T FOCUS ON SCALE

Summary from the TLDR Founders newsletter

It's easy to create SEO busywork that feels productive - fixing meta tags on pages nobody visits, chasing keywords with zero searches, updating old blog posts - but these won't change anything. What works is fixing problems across thousands of pages at once: repairing broken links everywhere, updating all your category templates, and rebuilding how your site connects pages. Start with pages already getting traffic to prove you can improve them, then fix the bigger structural problems.