PIXABILITY: CPG FOOD & BEVERAGE CATEGORY TRENDS ON YOUTUBE

Summary from the TLDR Marketing newsletter

The Food & Beverage category on YouTube is the platform's fourth-largest, with 5.9 trillion views and 6.7 million channels. It's driven 99% by creators. Short-form and humorous content dominates, with top creators and fast-growing channels seeing view increases up to 14,000% YoY. Successful brands combine paid and organic support. They also partner with creators and adopt Shorts and quick-cut styles.