20% OF AMERICANS USE AI TOOLS 10X+/MONTH, BUT GROWTH IS SLOWING AND TRADITIONAL SEARCH HASN'T DIPPED

Summary from the TLDR Marketing newsletter

AI tool adoption in the US is slowing, while traditional search remains dominant. Over 20% of Americans now use AI tools 10 or more times per month, up from 3% in early 2023. Despite this, 95% of Americans continue to use traditional search engines, with 86% as heavy users, indicating that AI complements rather than replaces search.