PRIVACY-SAVVY, KID-SAFE: THE NEW PLAYBOOK FOR KIDS' ADS ON CTV

Summary from the TLDR Marketing newsletter

Kids' content and co-viewing households are very valuable for advertisers since children influence household purchases. However, strict privacy laws like COPPA and GDPR-K, combined with the growth of ad-supported and FAST platforms, make compliance a major challenge. Regulators judge campaigns by likely audience, not genre, so brands must replace data-driven targeting with context-based strategies, creative suitability, and data minimization.