FASHION MODELS RECKON WITH AI MODELS AND DIGITAL CLONES AFTER CONTROVERSIAL AD APPEARS IN VOGUE

Summary from the TLDR Marketing newsletter

AI-generated models and digital clones are reshaping the fashion industry. In 2024, there were 5,350 modeling jobs nationwide, with employment projected to remain flat through 2033. The median pay for a model that year was $89,990, but digital clones may earn less per job even if they allow for more work without travel. While companies like Guess and H&M have experimented with AI models, they have faced backlash over job displacement and unrealistic beauty standards. The industry is uncertain about how human models and AI will coexist.