TLDR MarketingAugust 26, 2025

TLDR MARKETING 2025-08-26

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01NEWS & TRENDS

APPS MEET ALGORITHMS: HOW SOCIAL MEDIA IS CHANGING THE FUTURE OF MOBILE APPS

Social media now drives app discovery, replacing app stores as the main entry point. Viral videos can generate millions of downloads in days, and algorithms determine which apps gain traction. Influencer trust and UGC play a larger role than traditional advertising, creating a loop where sharing fuels growth. To succeed, developers must build apps with shareable features, integrate marketing into design, and adapt quickly to social trends or risk being overlooked.

vocal.media3 min read

AI IN MARKETING & SALES: ADOPTION IS RISING, BUT ROLE-SPECIFIC TRAINING ISN'T KEEPING PACE

68% of marketing and sales professionals in the US and UK are already using AI at work, with 51% using AI agents. However, only 17% have received comprehensive, role-specific training. Nearly half admit to using unapproved tools, which raises governance and compliance risks. While 67% say AI saves time and 56% report productivity gains, only 39% feel confident it boosts revenue.

generalassemb.ly3 min read

02STRATEGIES & TACTICS

5 THINGS B2B GETS WRONG ABOUT BRAND

Many B2B brands weaken their identity by over-focusing on ROI. A common mistake is confusing product positioning with brand positioning. This results in messaging that feels like a feature list rather than an emotional or aspirational reason to care. Brands also lose strength when sales dictates messaging, when companies avoid taking a stand, or when success is measured only through short-term KPIs like clickthrough rates instead of long-term metrics such as brand awareness and sentiment.

newsletter.aroundthebonfire.com4 min read

HOW WILLOW GOT 1K USERS FROM REDDIT

The key is to start by acting like a genuine Redditor. Engage, post, and build history before mentioning the product. Study the top subreddits in the niche to learn what content performs, then create posts that follow proven formats like story-driven arcs or practical tips, keeping them 95% valuable and under 5% promotional with subtle product mentions and no links. Treat it like a numbers game by drafting and testing many posts. To scale, advanced tactics such as aged accounts or proxies can help, but the foundation remains understanding the community and delivering value first.

linkedin.com2 min read

03RESOURCES & TOOLS

15 CHROME EXTENSIONS TO SPEED UP SEO WORK

A list of Chrome Extensions that speed up SEO audits, including Agital, Linkparser, and Lightshot.

linkedin.com2 min read

HOW TO GET 10K FOLLOWERS ON LINKEDIN USING AI

To reach 10K LinkedIn followers, post consistently around one clear mission rather than hacks like pods or automation. Define a single problem to solve, then use the shared GPT tools (provided in the article) to refine your mission, design your profile, write posts, and build a 30-day content calendar. Optimize your profile with a clear headline, simple visuals, and easy links, then create posts that break down solutions in engaging formats, using AI for research and content ideas.

ruben.substack.com4 min read

04MISCELLANEOUS

THE LEVELS REVOLUTION: HOW ONE STARTUP MADE GLUCOSE MONITORING COOL FOR HEALTHY PEOPLE

Levels Health built its brand by reframing continuous glucose monitors as lifestyle tools rather than medical devices. Before launch, it built a 40K+ waitlist and turned early adopters into evangelists, creating social proof that made the product cultural currency. Its marketing runs like a media company, producing blogs, podcasts, and videos for education, distributed across Instagram, YouTube, LinkedIn, and X. By prioritizing education and community over growth tactics, customers end up selling themselves on the product.

marketergems.com3 min read

FASHION MODELS RECKON WITH AI MODELS AND DIGITAL CLONES AFTER CONTROVERSIAL AD APPEARS IN VOGUE

AI-generated models and digital clones are reshaping the fashion industry. In 2024, there were 5,350 modeling jobs nationwide, with employment projected to remain flat through 2033. The median pay for a model that year was $89,990, but digital clones may earn less per job even if they allow for more work without travel. While companies like Guess and H&M have experimented with AI models, they have faced backlash over job displacement and unrealistic beauty standards. The industry is uncertain about how human models and AI will coexist.

latimes.com4 min read