AI IN MARKETING & SALES: ADOPTION IS RISING, BUT ROLE-SPECIFIC TRAINING ISN'T KEEPING PACE

Summary from the TLDR Marketing newsletter

68% of marketing and sales professionals in the US and UK are already using AI at work, with 51% using AI agents. However, only 17% have received comprehensive, role-specific training. Nearly half admit to using unapproved tools, which raises governance and compliance risks. While 67% say AI saves time and 56% report productivity gains, only 39% feel confident it boosts revenue.