FROM ‘HI [NAME]' TO AI: HAS TARGETING CROSSED THE LINE?

Summary from the TLDR Marketing newsletter

Data remains the most valuable resource for platforms and advertisers, and AI is accelerating its application in more sophisticated ways. What began with basic personalization has now expanded into intelligence-grade analytics, where the line between consumer marketing and surveillance becomes increasingly blurred. Companies exploring these strategies must weigh competitive advantage against ethical responsibilities and consumer trust, as the long-term viability of data-driven marketing depends on finding the balance.