CHATGPT IS SENDING LESS TRAFFIC TO WEBSITES, DOWN 52% IN A MONTH

Summary from the TLDR Marketing newsletter

Referral traffic from ChatGPT to websites has dropped steeply, with much of the citation share shifting towards Wikipedia and Reddit. Data from Profound shows that these answer-first platforms are now dominating ChatGPT citations, while branded websites that focus on conversions are losing visibility. The shift appears to be the result of OpenAI manually reweighting its retrieval system to prioritize direct, user-focused answers.