WHY NAILING YOUR IDEAL CUSTOMER PROFILE IS HARD

Summary from the TLDR Founders newsletter

Everyone knows they need an ICP, but most companies never actually nail one down. First, the data problem - you're stitching together multiple CRMs, enriching firmographic data, and slicing numbers endlessly to figure out where you win most, where deals are biggest, and where it's easiest to make money. It's part math, part art, and mostly grind. Most ICPs die here because companies lack an analytical go-to person. However, even if you crush the analysis, you hit problem two: opinions. Your fancy data now has to merge with perspectives from sales, marketing, product, and, most importantly, your CEO. Everyone has strong feelings about which customers are best. The goal isn't perfection, it's intention. Get just enough agreement to stop pondering and start executing.