THE NEXT PHASE OF B2B CONTENT MARKETING: INFLUENCER NODES

Summary from the TLDR Founders newsletter

Lars Lofgren spent 15 years in B2B content and watched company blogs go from king to dead. SEO ruled from 2015 to 2022 until AI blew it all up. Right now, teams are crushing it by AI-ifying their workflows, but Lofgren calls BS - it's a race to the bottom where someone always trains their model better. His bet: when everyone's drowning in lukewarm AI slop, people will crave real stories from real humans. B2C already figured this out with creators. B2B is next. CMOs have three options: pay influencers, hire them, or become one.