AI SHOPPING TOOLS THREATEN AFFILIATES

Summary from the TLDR Marketing newsletter

ChatGPT, Gemini, and Google's AI Overviews could disrupt affiliate marketing by giving direct product recommendations that bypass review sites, reducing traffic and altering attribution during the holiday season. This may hurt ecommerce merchants that rely on affiliates for low-cost customer acquisition, as fewer clicks could mean fewer sales. Some AI-driven sales may still come from affiliate-generated content, but without commissions, affiliates may create less content in the future.