HOW STUDIO FREIGHT LAUNCHED PERPLEXITY'S BROWSER BEFORE IT EXISTED

Summary from the TLDR Design newsletter

Studio Freight designed Perplexity's Comet launch site and campaign as an abstract, cosmic-themed preview of the browser's possibilities, using space as a metaphor for exploration and curiosity rather than sci-fi spectacle. The team blended AI-generated visuals, archival footage, and seamless video transitions with elegant typography to create a scrollable narrative, moving quickly through daily iterations to balance concept, beauty, and emotional resonance.