TLDR Design · MISCELLANEOUS

PEOPLE ARE ONLY JUST REALISING THE TRUE MEANING OF THE BMW LOGO

creativebloq.com3 min read

Summary from the TLDR Design newsletter

The BMW logo's blue and white segments come from the Bavarian flag, reflecting the company's origins, not a spinning propeller as often claimed. The propeller myth began in BMW's own 1920s–40s ads, which superimposed the logo over aircraft propellers to highlight its aviation roots.