TLDR Founders · STRATEGIES & TACTICS

MILLIONS IN REVENUE WITH A <15 PERSON TEAM

nextplayso.substack.com6 min read

Summary from the TLDR Founders newsletter

Most startups die because they build what they think customers want, not what customers actually need. Vitalize Care's founders slept in hospitals for eight months watching nurses work - and discovered their mental health app was solving the wrong problem. Nurses didn't need therapy, they needed someone to fix their staffing nightmare. After throwing out their entire product and selling hospitals on Figma mockups, they hit millions in ARR with just 15 people. Now, every engineer flies to hospitals monthly because that extreme customer proximity is their superpower.