HOW TO 'TEST' YOUR MESSAGING TO FIND MESSAGE-MARKET FIT

Summary from the TLDR Founders newsletter

Message-Market Fit means your ideal buyers immediately "get it". You see high response rates on outbound, better click-through rates, and prospects understand your value before you explain it. To test properly, run 2-3 meaningfully different messaging angles across channels you're already using, aim for at least 8-12 qualified leads per variant over two weeks, then debrief with sales to see which message got people talking with fewer objections - if one variant improves conversion by 15%+, double down and bake it into all your GTM assets.