GOOGLE SEARCH BOSS SAYS AI ISN'T KILLING SEARCH CLICKS

Summary from the TLDR Marketing newsletter

In response to growing concern over AI-driven SEO disruption, Google claims search clicks haven't declined and users are getting better results. The conclusion is that AI is not really shrinking traffic, but concentrating it in a few domains. One example of a winner in this scenario is Reddit, which is seeing a 21% DAU growth after its partnership with Google.