WIN REPORT: WHY ADDING ONE BUTTON INCREASED SALES BY 30%

Summary from the TLDR Marketing newsletter

Adding a sticky footer button that returned users to the top of the page led to a 30% increase in sales and revenue per visitor for a pet insurance comparison site. Both tested button versions outperformed the original page, but "Back Up To Plans" was the most effective despite receiving less than half the clicks of "View Plans". The test showed that mobile users face more cognitive load when scrolling, which can hurt conversions. The button gave users a simple way to navigate back, reducing friction and increasing the likelihood of purchase.