HOW I FIXED OUR ANNOYING POP-UP PROBLEM

Summary from the TLDR Marketing newsletter

A basic MailerLite pop-up that annoyed existing subscribers was replaced with Digioh, a more sophisticated tool offering targeting based on UTM parameters, user behavior, and URL rules. Visitors arriving with utm_source=newsletter were excluded from seeing the pop-up, which was redesigned as a multi-step form that first asked for the visitor's role before requesting their email. This made the experience less intrusive and enabled better personalization. Additional settings controlled when and how often the pop-up appeared and excluded specific pages, resulting in fewer complaints, richer data collection, and better-targeted future email campaigns.