TLDR Marketing · NEWS & TRENDS
STUDY FINDS ADVERTISING DRIVES 20% OF US ECONOMY
Summary from the TLDR Marketing newsletter
Advertising made up 21.9% of total US economic output last year, generating $10.4T in sales. It supported 29M of the country's 158.1M jobs, or 18.3% of the workforce. Job shares ranged from 14.1% to 19.7% across all 50 states. Every $1M in ad spend supported 59 jobs, with an average salary of over $93K, which is 26% higher than the national average.