5 MARKETING BEST PRACTICES I DON'T FOLLOW

Summary from the TLDR Marketing newsletter

Strict consistency in content schedules is overrated because audiences rarely notice timing. Strong, directive CTAs are not always the most effective, as placement often matters more than wording. Rather than only using positive language, brands should use more honest messaging that acknowledges user frustrations. Rigid adherence to meta description limits and KPIs is overrated because well-written titles and intuitive action often matter more than arbitrary metrics or patterns.