“GIRL MATH” ISN'T JUST FOR GIRLS: IT'S A GROWTH STRATEGY IN DISGUISE

Summary from the TLDR Marketing newsletter

Many consumers treat spending as a game they can win by stacking promo codes or reaching free shipping thresholds. The emotional satisfaction of unlocking a deal outweighs the actual discount itself, influencing decisions across age groups and income levels. Klaviyo data confirms that this mindset is strongest among Gen Z at 74% and Millennials at 68%.