BRAND TONALITY: YOU ALREADY HAVE ONE

Summary from the TLDR Marketing newsletter

Every brand already has a tone, whether it was intentionally chosen or not, and it shows up in places like emails, landing pages, and error messages. When tone is inconsistent or unintentional, it creates confusion and weakens trust, making your brand feel generic or unreliable. Auditing recent customer touchpoints helps uncover what your tone is actually communicating before it shapes the wrong impression.