THE MIDWEST IS THE MOST SOCIALLY INFLUENCED REGION IN AMERICA

Summary from the TLDR Marketing newsletter

Influencer culture is now a national norm. 92% of Americans and 98% of Gen Z follow at least one influencer category. The Midwest stands out as a key driver of this trend, with cities like Des Moines, Detroit, and Chicago showing the highest levels of engagement. Des Moines leads the country in hair and beauty followers at 27%, compared to 16% nationally, and ranks third in health and wellness. These cities are not just adopting trends but shaping them across food, fashion, parenting, and gaming.