WHERE TO FIND IDEAS

Summary from the TLDR Founders newsletter

A Harvard Business School graduate became an EMT for $15 an hour just to understand how emergency services really worked - and that's exactly how he found his startup idea. Another founder wanted to build software for greenhouses, so instead of scheduling interviews with greenhouse owners, he just bought one and ran it himself. These founders understood something most people miss - you can't discover real startup ideas through discovery interviews and whiteboard sessions. You need to actually become your customer.