NEW MEDIA, LEGACY MEDIA & HOW TO DO FOUNDER PR

Summary from the TLDR Founders newsletter

The founder of a PR agency that's worked with Perplexity and Ramp would turn down the Wall Street Journal for Lenny's Podcast - and she has a point. Emilie Gerber from Six Eastern explained that a one-sentence WSJ mention would do nothing while 60 minutes on a podcast actually drives customers. After working with over 100 tech companies, she's learned that most PR pitches fail because they make the company the center of the universe instead of a lens for understanding bigger trends.