OLD, YET EVER NEW: STUDIO GLASS ROOTS THE NEW FOREST REBRAND IN ANCIENT FOLKLORE AND LOCAL VOICES

Summary from the TLDR Design newsletter

Studio Glass developed a deeply rooted brand identity for the New Forest by combining historical research, local collaboration, and folklore to foster a sense of stewardship rather than simple tourism. Drawing from archival materials, seasonal aesthetics, and local voices, the brand strategy bridges centuries of heritage with modern storytelling, resulting in a unifying, community-driven visual and editorial experience.