SOCIAL MEDIA CAPTURES MAJORITY OF DIGITAL ATTENTION AS VIDEO OUTPACES TV

Summary from the TLDR Marketing newsletter

Internet users now spend 13 hours and 48 minutes per week on social media, 35% more than time spent watching TV. Short-form video leads the way, accounting for 6 hours and 42 minutes weekly, surpassing both long-form video and traditional television. Among women aged 16-24, social media usage is 2.6X higher than TV viewing. YouTube tops mobile app usage and web traffic, while 22.3% of adults globally report using ChatGPT, with adoption reaching over 40% in countries like Kenya and Israel.