TLDR MARKETING 2025-07-28

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MARKETING CONCERNS OVER AI SEARCH MAY BE OVERBLOWN, STUDY FINDS

Most marketers are not seeing major traffic losses from AI Overviews, with 55.5% reporting traffic increases and only 8.3% seeing declines. Many have already adapted, with 57% modifying SEO or content strategies, and 54.5% diversifying channels like email and paid social. 68% of marketers focus on tracking AI search visibility in ChatGPT rather than Google's AI Overviews due to its clearer referral data. Brand mentions and technical strategies like schema markup, E-E-A-T, and clear content formatting are now central to visibility.

SOCIAL MEDIA CAPTURES MAJORITY OF DIGITAL ATTENTION AS VIDEO OUTPACES TV

Internet users now spend 13 hours and 48 minutes per week on social media, 35% more than time spent watching TV. Short-form video leads the way, accounting for 6 hours and 42 minutes weekly, surpassing both long-form video and traditional television. Among women aged 16-24, social media usage is 2.6X higher than TV viewing. YouTube tops mobile app usage and web traffic, while 22.3% of adults globally report using ChatGPT, with adoption reaching over 40% in countries like Kenya and Israel.

HOW TO MAKE COMPETITORS LOOK LIKE ALIENS

The best companies avoid direct feature comparisons with competitors and instead reframe the conversation by positioning themselves as solving entirely different problems. Asana, Superhuman, and ClickUp use analogies that place competitors in narrow roles while casting themselves as broader solutions. Good messaging defines competitors in small, accurate terms and presents the company as a more expansive, transformational option. Use templates like Tool vs. Platform or Past vs. Future to build this positioning.

SHOULD MY COMPANY INVEST IN A REDDIT STRATEGY?

Reddit is more than an SEO tool. It's a major data source for LLMs, meaning authentic content can shape how AI platforms understand and present your brand. Unlike paid ads, Reddit relies on genuine community engagement. Effective use means listening first, contributing meaningfully, tracking mentions, and avoiding shortcuts. Companies should join existing conversations rather than starting new subreddits and ensure someone on the team can engage authentically.

FREE INTERNAL AI PLAYBOOKS

A list of 8 AI playbooks from OpenAI, Google, and Anthropic.